Tag Archives: client experience

Afraid to call FSBOs? The truth about the Do-Not-Call list

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The Do-Not-Call list isn’t the barrier many agents assume. Coach Darryl Davis breaks down the law — and why avoiding these calls hurts both you and the seller. Continue reading →

Why lifestyle sponsorships matter more than ever in luxury real estate

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High-net-worth relationships are still built in real life, Aspen agent Heather Sinclair writes, and shared experiences build equity that pays off in luxury transactions. Continue reading →

Why every real estate agent needs a signature candle

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Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading →

7 AI prompts that will help real estate agents win big in 2026

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The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes. Continue reading →

Future-proof your digital footprint for 2026 (and beyond)

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Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading →

Real estate has become lawsuit-happy, and it’s killing our credibility

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Real estate leaders can either keep fighting for control or start working to lift each other, and the industry, higher, Josh Ries writes. Continue reading →

How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

From Vegas to venture capital: Navigating the uncertain path of the proptech founder

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Proptech founders have an uncertain path to profitability and worse, there is no definitive course to get them there. Inman columnist Craig C. Rowe interviewed entrepreneurs at different stages of company growth to better understand how they manage sca… Continue reading →

Enduring elegance: Leadership lessons from Giorgio Armani

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The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work. Continue reading →

Why agents who ignore branding won’t survive the next 5 years

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Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more. Continue reading →