This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales. Here’s what it takes… Continue reading
There are many non-negotiables that today’s discerning real estate consumers are demanding from their full-service agents. They expect them to operate ethically and, ideally, for them to provide as much of a one-stop-shop service as possible with a wea… Continue reading
This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovat… Continue reading
In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication … Continue reading
It’s an eternal question in real estate: is it more important to attract new clients or hold on to the ones you have? While the correct answer might be “both!”, successful luxury agents know that service after the sale is key to client retention — and … Continue reading