Tag Archives: Columns

Has Compass cracked the repeat and referral code? The Download

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On today’s Download, check out Compass’ new tracker tool, then check out some of our best recent advice on keeping those past clients percolating through your pipeline. Continue reading →

How high-impact marketing accelerates agent success

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Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing, Doora Creative Director Janet Pozos writes.
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Read the signs to make your door knocking more effective

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When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading →

Avoid a Tori Spelling moment by finding the humanity in clients

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An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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Stop paying 35-40% to the portals for leads

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Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost. Continue reading →

How Harvard’s housing report sees the current (and future) market

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With natural growth slowing, writes economist Matthew Gardner, states will recognize the importance of attracting new residents from other markets as domestic migration will become a more important driver of household growth and housing demand. Continue reading →

10 ways to help real estate clients overcome commitment issues

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Whether they’re not quite ready to put in an offer or they get a case of cold feet, dealing with commitment issues from clients can leave you feeling frustrated. Coach Darryl Davis offers mindset shifts and strategies to help nurture client relationships. Continue reading →

How some commercial brokerages are beating the current market

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Despite struggles in the commercial space dating from the beginning of COVID, some commercial brokerages have found a way to thrive, writes Atman Real Estate CEO Victoria Kennedy. Here’s what they’re doing. Continue reading →