82% of online search will be video in 2022: Here’s how to get on board

Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading

5 ways marketing tools can improve customer service 

If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading

3 simple tactics for getting your luxury waterfront listing sold

Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence. Continue reading

6 tips for expanding your network with social media

From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow. Continue reading

How to reach stalled homebuyers

Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers. Continue reading

5 tips for making a splash in a new market

From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest. Continue reading

SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading

5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

Overwhelmed by social media? Here’s a step-by-step guide for growth

When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts. Here’s how to approach it. Continue reading

Need to dust off your LinkedIn profile? 3 steps for making it pop

If you aren’t on LinkedIn already or haven’t updated your profile in a while, now’s the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections. Continue reading