Tag Archives: conversion rate

What every agent should know about marketing metrics

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Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading →

Tired of paying for leads? How to switch from buying to earning

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Are you over it? Sick of spending way too much on subpar leads? Last year, this indie brokerage took online portal buys down to almost zero, and instead, it diversified spending into community building, online marketing and direct mail. If you’re looki… Continue reading →