The RE/MAX Essential Guide to the real estate consumer

There are many non-negotiables that today’s discerning real estate consumers are demanding from their full-service agents. They expect them to operate ethically and, ideally, for them to provide as much of a one-stop-shop service as possible with a wea… Continue reading

The year in real estate technology

Technology touched every part of the industry this year, as massive amounts of capital continued flowing into real estate, both for startups and well-funded incumbent firms. Continue reading

Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading

3 social media strategies for becoming hyperlocal

Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started. Continue reading

Can you afford the cost of doing nothing?

It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading

Can you afford the cost of doing nothing?

It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading

Big Purple Dot is on target, but misses the bull’s-eye

Part relationship manager, part business management solution, its features, including lead auditing, a mobile CRM and robust tagging, stand out in an otherwise typical solution for larger brokers and teams. Continue reading

Keller Williams just had its ‘most impressive quarter’ ever

Keller Williams, according to its published third-quarter results, saw both transaction sides and sales volume increase year-over-year at a faster pace than the rest of the industry, according to the National Association of Realtors. Continue reading