CMOs advise: Don’t let artificial intelligence ‘replace’ your voice
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading
Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading
Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading
From chief marketing officers to communications professionals, Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry. Continue reading
The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. Continue reading
Inman Connect New York is renowned for gathering the brightest minds in real estate, offering unparalleled access to expert insights and networking opportunities. This January, join industry leaders at the Hilton Midtown for transformative discussions … Continue reading
Better Homes and Gardens Real Estate has unveiled a new tagline, “Nobody Knows Homes Better,” in its latest consumer-facing ad campaign. Continue reading
The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading
The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading