Tag Archives: david marine

BHGRE flexes ‘iconic power’ in new marketing campaign

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Better Homes and Gardens Real Estate has unveiled a new tagline, “Nobody Knows Homes Better,” in its latest consumer-facing ad campaign. Continue reading →

David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue

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The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading →

Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

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The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading →

3 marketing basics every agent needs, from Coldwell Banker’s CMO

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As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading →

Coldwell Banker will be focusing on sellers in 2022 — here’s why

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David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed the fortunes of local franchisees. Continue reading →

Coldwell Banker names new vice president of Global Luxury program

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Michael Altneu, who boasts more than 15 years of experience in real estate, most recently at Realm, will report to Chief Marketing Officer David Marine Continue reading →

WATCH: How and when to update your brand

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On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading →

Coldwell Banker CMO shares the keys to a hit rebrand

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On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading →