The market keeps tipping toward a pool of reluctant buyers

Mortgage rates and the median listing price are down while active inventory is up year over year, but more positive movement may be required for hesitant buyers this spring. Continue reading

The no-budget phone strategy that attracts serious buyers instantly

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading

Change strategy as the market shifts to win the listings long game

Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities. Continue reading

10 compelling reasons that your buyers should purchase now 

Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading

Here are the markets where homebuyers have the upper hand

Realtor.com’s August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually dur… Continue reading

Mortgage rates hit 10-month low, spurring lower monthly payments

The dip is due to a weak July jobs report, a neutral inflation report and home sale prices moving past their peak as fall approaches. Those factors give buyers significant leverage. Continue reading

These 6 maps capture a real estate market in turmoil

A new analysis of Redfin data shows where homes are sitting, where sellers are pulling back and where prices are rising and falling the most amid ongoing slow market. Continue reading

Summer sales have hit their slowest pace in 10 years

A growing number of homes sitting longer on the market has made buyers more relaxed about transacting, causing some to wait it out or even cancel contracts because they have more options. Continue reading

3 clichés top listing agents don’t buy into during a market downtick

Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading