Tag Archives: Digital Transformation

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

Why agents should participate in a pitch battle in 2026

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Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes. Continue reading →

70% of digital transformations fail. The other 30% will redefine us

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Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading →

How real estate companies waste millions on invisible marketing costs

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Hidden design and marketing expenses can quietly drain millions from real estate companies each year. Here’s how top brands are consolidating tools, cutting waste, and turning savings into growth. Continue reading →

How AI is transforming the role of real estate reviews

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While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading →

HomeLister is the latest member of Newfound’s brokerage portfolio

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HomeLister, acquired by Newfound, joins Houwzer, Trelora and HomeRise under the Newfound umbrella of web-based brokerage services, each offering its own tiered services model for non-traditional home sales that blend software, MLS and portal marketing … Continue reading →

Historic $240B blockchain deed project launches in New Jersey

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The county has signed a five-year partnership with real estate infrastructure firm Balcony to digitize and tokenize its entire real estate deed system on the Avalanche blockchain. This initiative will migrate over 370,000 property records, approximatel… Continue reading →

First American CEO Ken DeGiorgio terminated, new CEO named

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First American Financial Corporation has appointed Mark E. Seaton as its new chief executive officer, just weeks after the title insurer’s former CEO Kenneth DeGiorgio was charged with misdemeanor assault. Continue reading →