A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

Action! 4 ways to get started with Facebook Live

The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it! Brian McKenna offers a step-by-step process for getting up to speed with this valuable marketing tool. Continue reading

7 types of videos every real estate agent should master

Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

From Urban Compass to IPO: The history of Compass in 21 stories

As the real estate world waits to see how the brokerage’s initial public offering will unfold this week, take a look back at Compass’ decade-long road to success as covered by Inman. Continue reading

Inman’s guide to creating video content during quarantine

In the era of social distancing, safely creating video content to connect with clients is more important than ever. Continue reading

Chime speeds release of Facebook, YouTube livestreaming tools

The real estate business operating system has developed streaming tools for Facebook Live and YouTube and released them ahead of schedule in response to the COVID-19 market reduction of face-to-face business. Continue reading

Broker who tested positive for COVID-19 shares his story

After testing positive for COVID-19 and receiving questions from friends, family and colleagues alike, Nate Scott took to social media to share how his coronavirus symptoms evolved. Continue reading

7 impactful ways to build your business while staying home

If you’re in an area where there’s a slow down, or maybe even a complete halt, use this time to beef up your business — from home. Here are seven things you can do from the comfort of your home to build future business. Continue reading