Tag Archives: Google

More AI? A big recovery? Real estate heavyweights predict 2026

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Leaders including eXp’s Leo Pareja, REMAX’s Erik Carlson and top-selling agent Ben Caballero envision more tech, more change and perhaps a mixed recovery next year. Continue reading →

This was the year real estate content had to earn attention

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In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading →

The priciest home sales of 2025 pushed the boundaries of luxury

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Concentrated in Florida and California, the year’s biggest residential sales featured high-profile buyers eager to secure investments with ample square footage, pedigree and prime locations. Continue reading →

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

Why Instagram Stories matter more in a joy-starved market

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Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading →

Prompts, portals and policy moves: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →