AppFolio exec: AI is about ‘activity elimination,’ not axing human jobs

Rather than being replaced by artificial intelligence, the real estate agent of the future will have fewer rote tasks to perform, Cat Allday, AppFolio’s vice president of AI and product operations, tells Intel. Continue reading

The 5 C’s for identifying life-changing mentors

Whichever side of the mentor/mentee relationship you fall on, it’s vital to understand what makes the practice worthwhile and workable. Team leader Carl Medford outlines mentoring myths and meaningful solutions to create effective outcomes. Continue reading

Sotheby’s unveils new brand ad campaign for post-pandemic era

“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading

The chatbot revolution has begun. Here’s what agents need to know

Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman’s latest handbook to get the lowdown. Continue reading

Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

OJO CEO John Berkowitz on the AI revolution: ‘We’re in a hype cycle’

OJO founder and CEO John Berkowitz shares what a Chinese translation of “crisis” means for his company and what impact artificial intelligence might have on real estate. Continue reading

The best Black Friday deals for real estate agents in 2022

Inman’s 2022 Black Friday picks for real estate agents, brokers, clients and everyone else in their sphere is jam-packed with cutting-edge tech, home goods and so much more. Continue reading

Abuzz, then a bust: What happened with all that big ‘platform’ chatter?

Real estate platforms were a hot topic a few years ago, but for even some of the biggest companies, sprawling enterprise has been the quickest way to failure, Inman founder Brad Inman writes. Continue reading

Rent-to-own startup Landis raises $40M from Google, Jay-Z and NAR

The new Series B funding will go toward boosting the company’s homeownership coaching program, growing its team and expanding to new markets. Continue reading