12 gifts for Realtors that won’t collect dust this holiday season

With gift shopping in full swing, everyone has asked themselves the million-dollar question, “What would make the perfect present?” While perfection might be elusive, Inman’s Holiday Gift Guide for 2024 aims to help you get as close as possible when se… Continue reading

Opendoor campaign challenges winter homeselling myth

For years, homeowners have hesitated to list their homes at the end of the year, believing that it’s an inconvenient time. “Confessions” aims to reassure sellers that Opendoor’s platform provides a reliable solution year-round, ensuring that sellers ca… Continue reading

For the win! 5 tips for mastering the listing presentation

Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes. Continue reading

Choosing these paint shades could cost homesellers thousands

While a new coat of paint can transform a home, it can also work against you if the colors don’t resonate with potential buyers. According to a report from Fixr, the 2024 paint color trends are in, and listing agents are weighing in on how certain hues… Continue reading

How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading

Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy. Continue reading

Homebuyers can now find Zillow 3D Home Tours on Realtor.com

Seven months after partnering on multifamily rental listings, portal behemoths Zillow and Realtor.com have agreed to syndicate 3D Zillow tours, floor plans and photos to for-sale listings. Continue reading

Majority of sellers know they aren’t on hook for buyer commission: Poll

In a nationwide Inman-Dig Insight poll of active homebuyers, fewer than 5 percent of shoppers now listing their current home said they didn’t realize that they could decline to pay buyer-side commissions. Continue reading

Monster mash your marketing with a Halloween-themed open house

In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis. Continue reading

24 questions new agents should ask about open houses

Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients. Continue reading