Choosing these paint shades could cost homesellers thousands

While a new coat of paint can transform a home, it can also work against you if the colors don’t resonate with potential buyers. According to a report from Fixr, the 2024 paint color trends are in, and listing agents are weighing in on how certain hues… Continue reading

How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading

Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy. Continue reading

Homebuyers can now find Zillow 3D Home Tours on Realtor.com

Seven months after partnering on multifamily rental listings, portal behemoths Zillow and Realtor.com have agreed to syndicate 3D Zillow tours, floor plans and photos to for-sale listings. Continue reading

Majority of sellers know they aren’t on hook for buyer commission: Poll

In a nationwide Inman-Dig Insight poll of active homebuyers, fewer than 5 percent of shoppers now listing their current home said they didn’t realize that they could decline to pay buyer-side commissions. Continue reading

Monster mash your marketing with a Halloween-themed open house

In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis. Continue reading

24 questions new agents should ask about open houses

Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients. Continue reading

Sacramento-based Prime Real Estate Team joins eXp Realty

The Sacramento-based Prime Real Estate Team has transitioned from Side to eXp Realty after seven years, the brokerage announced on Wednesday. After serving the white-label brokerage in the Folsom and Greater Sacramento areas, the team is ready to advan… Continue reading

Realtor.com’s Danielle Hale talks an ‘even bigger’ 2025 as rates drop

Ahead of Inman Connect Austin, Realtor.com Chief Economist Danielle Hale talks mortgage rates, affordability, and when agents and consumers might reach the light at the end of the tunnel. Continue reading

Pending home sales rise modestly in August as mortgage rates dip

Pending home sales edged up 0.6 percent in August, as declining mortgage rates made home purchases more affordable, according to data released Thursday by the National Association of Realtors. Continue reading