Lofty launches AI tool to turn CRM contacts into seller leads

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading

Rising prices, cooling demand: Interest rates hit a 6-month high

For the first time since October, the monthly cost of buying a home increased, a consequence of the Iran war driving mortgage rates to a six-month high. Continue reading

How $4 gas could derail the housing market’s spring season

Gas prices top $4 as the Iran conflict drives oil higher, pushing mortgage rates up and threatening housing affordability during the critical spring market. Continue reading

Google searches for ‘can’t sell house’ hit an alarming high

Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market. Continue reading

Home flipping isn’t dead, but the easy money is gone

Home flipping profits are at a near-20-year low. New data shows shrinking margins, shifting demand and how investors are adapting in 2026. Continue reading

A new platform says you don’t need an agent to sell your home

A new platform is challenging real estate commissions by letting homeowners buy and sell without agents, offering full control over pricing and transactions. Continue reading

Keller Williams’ Jason Abrams on Zillow Preview: ‘Nobody should get upset by having more choices’

Keller Williams Head of Industry and Learning Jason Abrams talks about the Zillow Preview partnership and what’s next in the debate over private listings. Continue reading

ChatGPT helps Florida seller skip agent, close in 5 days

A Florida homeowner used ChatGPT to help sell his home without an agent, securing multiple offers and closing in under a week. Continue reading

Pending home sales falter despite ‘buyer-friendly’ market conditions

Sub-6 percent mortgage rates improved affordability in February, but annual pending home sales still slipped due to economic and political headwinds. Continue reading