Lofty launches AI tool to turn CRM contacts into seller leads
Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading
Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading
Not sure what your favorite architectural style is called? This one-minute quiz will help you figure it. Continue reading
For the first time since October, the monthly cost of buying a home increased, a consequence of the Iran war driving mortgage rates to a six-month high. Continue reading
Gas prices top $4 as the Iran conflict drives oil higher, pushing mortgage rates up and threatening housing affordability during the critical spring market. Continue reading
Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market. Continue reading
Home flipping profits are at a near-20-year low. New data shows shrinking margins, shifting demand and how investors are adapting in 2026. Continue reading
A new platform is challenging real estate commissions by letting homeowners buy and sell without agents, offering full control over pricing and transactions. Continue reading
Keller Williams Head of Industry and Learning Jason Abrams talks about the Zillow Preview partnership and what’s next in the debate over private listings. Continue reading
A Florida homeowner used ChatGPT to help sell his home without an agent, securing multiple offers and closing in under a week. Continue reading
Sub-6 percent mortgage rates improved affordability in February, but annual pending home sales still slipped due to economic and political headwinds. Continue reading