Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading
Multiple lawsuits are challenging the way agents get paid. Inman asked experts what that means, and how the future of real estate might evolve as a result of changes to the commission structure. Continue reading
TikTok user @fortdefiance said she asked a real estate agent to show her home to a family. When she returned home, she noticed something askew — but the injured baby goat wasn’t the problem. Continue reading
Working in a low inventory market can be frustrating for all parties involved. Broker Julie Bubsy offers advice on how to create inventory for your clients when there is seemingly nothing there. Continue reading
The 1940s saw a blend of influences and trends, driven in large part by the needs of a post-World War II nation. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Circa series. Continue reading
Already in 17 markets, the alternative sales platform secured $10 million in a Series A round led by M13 and Homebrew. It’s the second flat-fee or discount service to earn financing this month, joining HomeLight. Continue reading
When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success. Continue reading
Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow. Continue reading
Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading
Although there is still an inventory shortage, cash buyers can use this time to enjoy a wider selection of homes than buyers who are taking out a loan. Continue reading