The proptech startup media guide: Strategically leverage paid media

Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures. Continue reading

25 unique ways to cut brokerage costs (without killing growth)

Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more. Continue reading

25 unique ways to cut brokerage costs (without killing growth)

Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more. Continue reading

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading

Dominate documentation this summer with these 4 hot tips

Want to cover yourself and your clients while preventing miscommunication? Careful organization and documentation, Rachael Hite writes, can save your summer. Continue reading

For agents looking to leave Contactually, the best alternative CRM is …

A thread on Inman’s Coast to Coast Facebook group ignited volumes of debate about which CRM software is the best and what agents should do if they no longer want to work with Contactually. Here are the top contenders according to our readers. Continue reading