A year in real estate marked by power grabs and a wave of change

As the industry transitioned into a new era, big-player power moves, shifting rates, reform at the National Association of Realtors, technology advancements and more made 2025 another consequential year for real estate. Continue reading

Brokers are losing to ChatGPT. Here are 10 new AI rules of the road

The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes. Continue reading

Brokers are losing to ChatGPT. Here are 10 new AI rules of the road

The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes. Continue reading

Keller Williams exec shares how to win trust with clients — and Google

Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections. Continue reading

Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your favorite artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business. Continue reading

5 costly mistakes agents make with ChatGPT (and how to fix them)

Who better to help you improve your AI output than an AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance. Continue reading

Ignore the fluff when using artificial intelligence, technologists advise

Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media shared insights on how real estate professionals can best leverage AI during Inman Connect New York on Wednesday. Continue reading

Real Geeks new website builder is real fast, SEO-first

Real Geeks new feature was conceptualized to help real estate agents, teams and brokerages publish heavily SEO-optimized websites fit to handle IDX data feeds wrapped around content targeting agents’ specific markets. Continue reading

Anywhere’s chief product officer: ‘Hallucinations’ are holding back AI

Should agents, brokers and clients put their faith in artificial intelligence right now? Until accuracy is improved, the answer is a resounding “no,” Anywhere Chief Product Officer Tony Kueh told Intel. Continue reading

AppFolio exec: AI is about ‘activity elimination,’ not axing human jobs

Rather than being replaced by artificial intelligence, the real estate agent of the future will have fewer rote tasks to perform, Cat Allday, AppFolio’s vice president of AI and product operations, tells Intel. Continue reading