Stop, look, listen: Focus on what sellers are NOT saying at listing presentations

Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the… Continue reading

Are you a leader? How to bring out the best in your people

Knowing how to be the best leader you can be is the first step before you can really be effective in helping your team blossom and grow. Continue reading

Oh, shift! What agents need their clients to understand fast

Given the relocation craze and the turning tides, buyers and sellers need to shift their strategies (and their etiquette) in this market. Here is what we wish clients understood right now.   Continue reading

You just took a new listing. Can you answer these 10 questions?

Only a small percentage of agents can answer these ten questions about their listings, according to author and coach Bernice Ross. Are you one of the select few who can?  Continue reading

Use seller leasebacks to give your clients more options

Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value and create opportunities, according to team leader Julie Busby. Sellers on the fence about selling are much more willing to try if they understand al… Continue reading

How to help homesellers understand fair housing

Most homeowners want to do the right thing, but they don’t always understand how they can unintentionally discriminate against a qualified buyer. According to broker Teresa Boardman, transparency and communication are the keys to ensuring optimal outco… Continue reading

Your listing presentation makes me look bad. Stop shading your competition

The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading

As Tesla sets its sights on Austin, listing agents near plant shift gears

With news of Tesla bringing its headquarters to Austin and a factory nearing its opening, agents are advising sellers nearby to think big. Continue reading

Realogy calls for NAR rule change on listing broker attribution

The real estate brokerage giant says “many listing search websites misdirect consumers by obfuscating display of a property’s listing firm.” Continue reading

Largest MLS in nation signs off on slew of big changes to listings

California Regional MLS, which boasts more than 108,000 subscribers, has instituted changes on how listing agents and brokers appear on online listing pages. Continue reading