Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading

Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy. Continue reading

Revive releases Marketing Center product for pre-renovation pitches

The “Marketing Center” is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales. Continue reading

Unrepresented buyers need options like Shay: Tech Review

Not all consumers need a buyer’s agent; Shay is an AI-driven homebuying solution with a number of industry-bred benefits. Continue reading

My neighbor’s house won’t sell. Virtual staging would help

Virtual staging is becoming an increasingly easy and affordable way to market a stale listing. Here are a number of software companies that excel in making empty homes meet market expectations. Continue reading

7 things top listing agents know before every listing appointment

Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door. Continue reading

‘It’s an arms race’: How portals are adapting to the commission crunch

The upending of NAR’s cooperative compensation rule is a double-edged sword for Zillow and its rivals, experts told Inman. These are the tools and tactics they’re adopting to suit the moment. Continue reading

More agents plan to switch brokerages in the coming year

Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. … Continue reading

Will listing agents have the upper hand post-NAR settlement? Pulse

Share your back-in-the-saddle, boots-on-the-ground perspectives now that NAR’s settlement has received preliminary approval. Continue reading

Home staging dips in popularity as fewer agents make the effort: NAR

The National Association of Realtors’ 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home. Continue reading