Why your next CMA will probably flop

As the market shifts, relying on data that is 60 to 120 days old just won’t cut it. Coach Bernice Ross offers tech tools to help you create more timely and accurate CMAs. Continue reading

What your LGBTQ clients would like you to know about their real estate needs

Julie Nelson, who proudly identifies as an L in the LGBTQ+ community, says that everyone appreciates a little guidance when it comes to navigating differences. Here are a few tips for working with LGBTQ+ clients.
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In luxury real estate, agents with green thumbs reap what they sow

From ficus hedges and podocarpus shrubs to palm trees and bamboo, real estate agents can boost their bottom line with a basic knowledge of landscaping and how it can improve clients’ privacy. Continue reading

Want to know a property’s true value? Think digital

Technology-driven floor plans are a tool for helping depict the true value of a home and ultimately driving more well-informed financial decisions for buyers and sellers alike. Continue reading

5 things to know before choosing a geographic farm

When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success. Continue reading

7 types of videos every real estate agent should master

Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading

Smart home technology with an emphasis on affordability

A truly affordable smart home setup may be within the financial reach of most homeowners, with lighting and security features included. Brandon Doyle reviews a range of smart and cost-efficient upgrades. Continue reading

Smart home technology with an emphasis on affordability

A truly affordable smart home setup may be within the financial reach of most homeowners, with lighting and security features included. Brandon Doyle reviews a range of smart and cost-efficient upgrades. Continue reading

Newlywed Britney Spears secures $11.8M California mansion

Shortly after Britney Spears’ wedding last week, the pop icon’s car was seen parked with moving trucks at a recently sold mansion outside LA. Continue reading

Customers are telling us what they want. We need to listen

When it comes to listening to our clients there is always room for improvement. Brokerage leader Kris Lindahl offers his wit and wisdom about learning what our clients need most right now. Continue reading