Lofty changes reflect structure of ‘modern brokerage’

Lofty offers a wide-ranging selection of solutions for the real estate space, offering web-based experiences for agents, teams and standalone brokerages alike to automate marketing, better nurture leads and manage deals. Continue reading

Lofty acquires real estate CRM company Firepoint

There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnic… Continue reading

Lofty unveils LoftyWorks at ICLV

Real estate software company Lofty is putting its considerable development resources into the apartment market with the release of LoftyWorks. Continue reading

Lofty’s new AI Assistant reveals itself at Inman Connect

Technology company Lofty leveraged the energy of Inman Connect New York to roll out Lofty Assistant, an artificial intelligence-backed automation designed to enhance how users interact with its primary CRM and marketing solution.  Continue reading

To elevate the industry, Chime becomes Lofty

The rebrand to Lofty from Chime was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management. Continue reading

7 practical ways real estate’s biggest innovators are capitalizing on NFTs

Non-fungible tokens are all the rage in the financial industry right now, and are making their way into real estate in new and surprising ways. Trendsetters shared a few ideas with Inman. Continue reading