Stop trying to be all things to all people as a real estate agent

Find out how this Hamptons agent balances a demanding business with real downtime and how that shapes his approach to his professional and personal lives. Continue reading

5 Back to Basics luxury real estate trends for 2025

Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading

Ready to raise your price point? Here’s your luxury agent playbook

Whether you’re just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche. Continue reading

3 ways to protect the identity of a high-profile luxury homebuyer

Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security. Continue reading

The $30K lockbox: Stop phoning in your luxury listings

More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes. Continue reading

How to break into the luxury real estate market: Now Streaming

Tune in to Inman Access to learn more about the luxury real estate mindset with Chris Pollinger of Real Estate Luxury Leaders. Continue reading

10 luxury lessons learned from NOT selling Michael Jordan’s estate

Failure isn’t final. “Sellebrity” agent Kofi Nartey offers hard-won wisdom for excelling with the world’s most sophisticated clients after 22 years. Continue reading

5 bold ways to breathe new life into a luxury listing

Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity. Continue reading

Anticipate the preferences of high-end buyers (and win them over)

When you focus on the lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg’s Kevelyn Guzman writes. You’re selling the dream. Continue reading

Make more money in 2025. 5 ways to raise your average sales price

Looking for strategies to increase your average sales price and move into the luxury niche? Jimmy Burgess offers five real-world examples designed to inspire. Continue reading