How to diversify your marketing as a luxury real estate brokerage 

Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about staying flexible and open to meet (and exceed) the client’s changing expectations. Continue reading

11 more things you should know before going into luxury real estate

Discover essential insights for aspiring luxury real estate agents with Chris Pollinger of RE Luxe Leaders. Master market knowledge, build strong networks, leverage sophisticated marketing and provide exceptional client service to thrive in the high-st… Continue reading

5 ways luxury real estate balances tradition and innovation

Finding the harmony between tradition and innovation in luxury real estate, Mauricio Umansky writes, is about tapping into time-honored practices while still leaving room for improvisation and creativity. Continue reading

How do you define a luxury brokerage brand?

Whether you’re looking to move up to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers insights and advice for putting that luxury polish on your branding. Continue reading

The Agency rides into Kentucky with Louisville franchise

As the luxury brokerage continues to expand its Midwestern presence, it has strategically moved into Kentucky with Managing Partner Jason Farabee leading the new office, according to the company. Continue reading

Nest Seekers expands further into Europe with Italy, Portugal offices

Prior to this expansion, Nest Seekers had European locations across the U.K. and Spain, as well as other international offices in Korea and Mexico. The new offices will be headquartered in Milan and Lisbon. Continue reading

The Agency takes on Virginia Beach as newest franchise

The office marks The Agency’s second in the state of Virginia and its 80th location across the globe. Alan and Betsy Thompson, managing partners of the Chesapeake location, will also lead the Virginia Beach office. Continue reading

Ryan Serhant’s brokerage kicks off national expansion with 6 markets

This first wave of expansion will include Florida, Pennsylvania, New Jersey, North Carolina, South Carolina and Connecticut. SERHANT. has also brought on local teams across those states. Continue reading

Nest Seekers expands to Mexico as demand from US skyrockets

The luxury brokerage has added offices in Cabo San Lucas, Riviera Maya and Mexico City as demand for real estate in the accessible and affordable country skyrockets. Continue reading

Anthony Hitt unveils brand refresh at Engel & Völkers’ EVX conference

Engel & Völkers’ luxury agents poured into Miami this week for the company’s 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage’s “Refined” brand refresh. Continue reading