Tag Archives: luxury lens

7 ways to motivate your agents during a slow market

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As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition. Continue reading →

Zumper launches dedicated vacation site, flex stays subscription

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The launch comes seven months after the rental marketplace announced a $30 million funding round to help solidify its space in the short-term rental market and serve all types of renters. Continue reading →

5 time-saving social media tools real estate agents need in 2023

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There are so many social media tools that it’s tough to figure out what works and what’s a waste. To cut through the noise, Laura Viñalet put together this list of time-saving social media tools for agents. Continue reading →

Kamini Lane named president and CEO of Coldwell Banker Realty

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Lane’s appointment comes after M. Ryan Gorman’s abrupt ouster as CEO in December. The brand also announced that Liz Gehringer would take on an expanded role as president and CEO of Anywhere Franchise Brands, the company exclusively told Inman. Continue reading →

‘All strapped in’: Luxury clients face whiplash as banking fallout unfolds

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The sudden change in the global banking landscape has left luxury real estate clients hanging out “in the parking lot,” Kofi Nartey said, as they wait to see where the remaining chips will fall. Continue reading →

That’s such a turnoff! 7 major marketing mistakes agents make

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Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading →

Mauricio Umansky’s 6 tips for helping new agents navigate a shift

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It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides. Continue reading →

Redfin Premier expands nationally to more than 100 new markets

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Redfin Premier, which matches luxury homebuyers and sellers with a Redfin Premier agent and marketing tools specific to the luxury brand, is launching in every market the brokerage operates. Continue reading →

The best of Engel & Völkers’ EVX: ‘Ninja drops’ and ‘witness’ collection

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Topics across Engel & Völkers’ two-day EVX conference included international markets, increasing leads and listings, social media strategies, brand credibility and much more. Continue reading →