Tag Archives: Marketing & Branding Month

How to become the team that attracts top talent

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Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading →

10 tips that can save your business’ online reputation

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As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading →

Pulse: What’s the worst marketing advice you’ve ever received?

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Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading →

Hit replay! 6 marketers who are building communities and their brands

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We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content.  Continue reading →

Pulse: Readers share their favorite real estate marketing campaigns

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This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading →

Agents are using TikTok’s popular ‘chopping dance’ as a marketing tool

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The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business. Continue reading →

Your script just flopped. Here’s what you probably did wrong

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Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading →

Too much information: Sellers risk privacy in era of 3D marketing

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As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private. Continue reading →

10 smart closing gift ideas that clients will never forget

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Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading →

10 bonkers real estate marketing strategies that actually worked

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Inman reached out to agents across the U.S. and beyond to share the most outlandish ways they’ve successfully marketed their business Continue reading →