Tag Archives: marketing

3 tips for breaking into the luxury real estate market

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Confidence is key if you’re in the business of buying and selling real estate, and it’s especially crucial if you’re trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few. Continue reading →

How to win referrals and leads on Instagram in 2021

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Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading →

3 real estate leaders share how to hit the bullseye on your rebrand

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Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading →

Compass CMO: The only path forward is automation

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Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading →

Commission rebates: ‘Oh, hell no’

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Agents flock to Facebook groups in search of answers in overcoming commission objections only to find a lot of useless chatter. Jay Thompson breaks down why some of the most common objection handlers are ineffective and shares the best response ever.
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5 ways to bring a stale listing back to life — without a price reduction

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Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading →

For agents, is Clubhouse ‘alive and well’ or ‘yesterday’s special’?

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Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time. Continue reading →

Creating your 2022 marketing plan? 10 tips from a chief marketing officer

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If you’re thinking through your marketing plan for next year, CMO Kristen Diamond dishes on how she’s thinking about her real estate marketing plan in 2022 to help you craft yours. Continue reading →

12 listing photo crimes agents should never commit

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If buyers won’t waste their time coming to see your listing based on the photos, you shouldn’t be wasting your time on those photos either. It’s time to step up your listing marketing game, so avoid these 12 photo faux pas that no agent should ever com… Continue reading →