Tag Archives: marketing

5 steps to building a database that yields million-dollar deals

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At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going. Continue reading →

‘Radical transformation’ is totally upending the real estate market

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Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading →

When it comes to marketing, think teamwork

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“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York. Continue reading →

Coldwell Banker CMO shares the keys to a hit rebrand

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On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading →

3 marketing trends you should lock down in 2020

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Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick off Inman Connect New York on Tuesday and discuss the top marketing trends, visions and tips for agents. Continue reading →

4 agent must-haves to win luxury listings

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Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes. Continue reading →

The 3 universal truths of real estate marketing

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With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading →

Affordable, agent-developed Zephyr Leads is one to watch

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A Seattle agent, tired of mainstream options, spent two years developing a software solution to help agents generate leads, manage contacts and market listings. And it has the potential to be a worthy competitor in its category. Continue reading →