Tag Archives: marketing

Finish strong! Create an accountability plan for the next 90 days

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Too early to think about spring? Not according to Julie Busby. Start now, and get your pipeline in order for a great 2023. Continue reading →

17 social media video ideas for savvy sales pros

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You can’t be consistent with your video content if you’ve run out of ideas. Coach Darryl Davis offers plenty of top-notch concepts to keep you in production. Continue reading →

This closing gift just might save your client’s life(style)

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You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come. Continue reading →

Are your leads drying up? 7 ways to get them flowing again

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Lead generation is the name of the game, writes Jimmy Burgess. Focus on keeping multiple streams of incoming leads and developing follow-up systems that add value to them. Continue reading →

Does remote work spell doom for Florida’s housing market? The Real Word

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Byron Lazine and Nicole White discuss mortgage fraud, rising home prices in the Sunshine State, and news from Left, Right and Center. Find out what they have to say about these hot topics, and watch this week’s The Real Word. Continue reading →

Circa 1900: Kitchens and baths from the Victorian Age

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Although houses and their inhabitants have changed greatly over time, kitchens and bathrooms arguably show the most innovations and adaptations. In his new series, Gerard Splendore examines this evolution. Continue reading →

The do’s and don’ts of creating an engaging real estate brand

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If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading →

Promoting your event on Instagram? A step-by-step guide to getting attention

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If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading →

Marketing startup Collabra hires former Zillow, eXp Realty execs

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Eric Bloomquist, Tara Clark and Cynthia Nowak all join the growing marketing company shortly after it launched a new platform for agents. The trio brings a ‘combined 60 years’ of experience. Continue reading →

It’s not about you! 15 reasons past clients go with another agent

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There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading →