Tag Archives: marketing

Kleard and Adwerx partner to target unrepresented buyers

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Buyer-identity verification software company Kleard has partnered with online advertising provider Adwerx to target unrepresented homebuyers. Continue reading →

Auctions are the luxury agent’s secret weapon

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Auctions can help agents sell homes quickly and represent an out-of-the-box marketing tactic that’s especially good for challenging listings. Continue reading →

Real estate big wigs don’t want to be ‘treated like children’ by MLSs

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Gary Gold and Mauricio Umansky expressed skepticism Wednesday about multiple listing service policies that would ban pocket and off-market listings. Continue reading →

How to build a track record by knocking on doors

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When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading →

Agents should strive for authenticity in social media

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“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading →

10 rules for hosting an open house for another agent

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Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents mus… Continue reading →

Jumping ship for a startup brokerage? Do your homework first!

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Startups look promising on the outside, but they can’t always live up to the hype, says Tammy Britt. The longtime D.C.-area agent shares her experience with a startup after 16 years as a top performer with some of the biggest names in the real estate b… Continue reading →

The Essential Guide to luxury marketing

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The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes. Continue reading →

The Tall Poppies Support Women Novelists

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When health professor Ann Garvin, 58, of Madison, Wis. challenged herself to write and publish her first novel, she never imagined that it would spark a burning desire to become a career novelist. But in 2009, after two years of carving out stolen mome… Continue reading →