Tag Archives: marketing

Bringing sexy back: How to get your listing noticed now

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The days of the hands-off, zero DOM market are over. According to broker Troy Palmquist, it’s time to get back to what we do best: Getting those listings noticed.
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Cheat Sheet: 9 essential real estate reads you need right now

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The library is open, with 9 reads selected by Jimmy Burgess and guaranteed to inspire you and grow your business during the shift. This ultimate cheat sheet will motivate you to get back on track with the basics and give you the tools you need to carve… Continue reading →

How to nurture pessimistic buyers to the closing table

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The last couple of years have taken an emotional toll on hopeful homebuyers, and current interest rate and inflation increases aren’t helping. The Agency’s Santiago Arana offers strategies to help your potential homebuyers manage their expectations and… Continue reading →

Has your pipeline caught a cold? Best cures for reviving your CRM

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When you realize your pipeline is ill, much like the doctor with a stethoscope, you will need to get to the heart of the matter. Trainer Rachael Hite has a roundup of Inman’s best CRM prescriptions to get you back on track. Continue reading →

These new MLS rules could kill future bombshell commission lawsuits

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A new policy by Northwest MLS offers a glimpse at changes that could make commissions easier to negotiate and more transparent. Trainer Bernice Ross outlines how widespread adoption of this policy change could help to circumvent current and future comm… Continue reading →

Seeing fewer leads? Time to re-engage your direct mail marketing

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It looks like we need to get back to doing what we used to do to sell homes and find buyers, like staging, in-person tours, and yes, even direct mail. Continue reading →

Homebuilder sentiment takes a nosedive: The Real Word

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This week, Byron Lazine and Nicole White discuss a downturn in homebuilder sentiment and truths agents should acknowledge in a market shift. Continue reading →

How to unleash ‘The Power of One More’

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Is it possible something as insignificant as one more activity could be the difference between having an average business and an extremely successful business? According to Jimmy Burgess, the answer is a resounding “Yes.” Continue reading →

The search is no exception: How website accessibility impacts blind and disabled consumers

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Make your property websites ADA compliant and fully accessible to all visually impaired Americans.  Website accessibility shows everyone that they matter and that their life’s experiences are represented.  Continue reading →

Stand out: 7 PR strategies every real estate agent needs

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Growing market share and mind share starts with public relations and successfully communicating your brand and your vision. CEO Stacey Ross Cohen offers tips for standing out with the power of PR. Continue reading →