30 promotional ideas to keep you top-of-mind

It’s the time of year when we’re all looking forward to the holidays and planning our promotional gifts and marketing mementos. Whether you’re looking to change up your current holiday giving or want to start a new tradition, we’ve got a host of great … Continue reading

Fear disruption? Focus on agent-generated leads

Afraid of the disruptors coming into your industry? Afraid they’re going to make you irrelevant? Take control of your marketplace by nurturing and leveraging every connection you have in your communities. Continue reading

Discounter Assist-2-Sell joins Compass in opposing Bright MLS pocket listing ban

The ongoing battle over pocket listings is continuing to intensify, with discount brokerage Assist-2-Sell now joining Compass in opposing a new off-market listing ban from Bright MLS. Continue reading

New BoomTown features are more of the same — easy and effective

BoomTown’s new Marketing Central and Success Assurance features show that the popular software product isn’t slowing down. Continue reading

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading

8 steps for crafting a winning 2020 business plan

What’s your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a bu… Continue reading

8 Facebook rules agents should live by

Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a… Continue reading

Marketing and CRM solution Agent 3000 is big on features

Agent 3000, developed by one-time South Florida broker Shawn Sommer, is all about execution over fluff, now accessible to 250,000 agents. Continue reading

The Real Word: Is Zillow becoming a transaction platform?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through their biggest takeaways from Zillow Unlock.  Continue reading

Bright MLS defends pocket listing ban in face of Compass threat

The multiple listing service invited Compass to discuss a policy that bans off-market listings, but said it’s not afraid of a lawsuit and won’t back down. Continue reading