Tag Archives: marketing

‘Listing Impossible’ star Aaron Kirman on breaking into luxury

By | | Uncategorized
Comments Off on ‘Listing Impossible’ star Aaron Kirman on breaking into luxury

Kirman rose from humble origins to become a top-producing agent and reality TV star. He did it by taking a ‘curated’ and ‘calculated’ approach. Continue reading →

Why streaming television is the future of marketing

By | | Uncategorized
Comments Off on Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading →

Why streaming television is the future of marketing

By | | Uncategorized
Comments Off on Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

By | | Uncategorized
Comments Off on How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

By | | Uncategorized
Comments Off on How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →

The app that gives agents an edge with today’s fresh listings

By | | Uncategorized
Comments Off on The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading →

Can Elm Street Technology’s business productivity solution Elevate boost profits?

By | | Uncategorized
Comments Off on Can Elm Street Technology’s business productivity solution Elevate boost profits?

Smartly packaged from an assemblage of established technologies, Elm Street Technology’s Elevate is business productivity software for mid-size brokerages to manage leads, clients and agent performance. But it’s among tough competition. Continue reading →

The Real Word: How do you price a listing right?

By | | Uncategorized
Comments Off on The Real Word: How do you price a listing right?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through Bernice Ross’s case for why you should price your listings in multiples of $10,000. Continue reading →

Bored with your Facebook feed? Try these 15 fresh ideas

By | | Uncategorized
Comments Off on Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas. Continue reading →

Keeping It Real: Make reigniting relationships a priority

By | | Uncategorized
Comments Off on Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading →