Tag Archives: marketing

Here are the mistakes agents must avoid: The Real Word

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This week, Byron Lazine and Nicole White discuss mistakes agents make when competing, consumer recession fears and the Marketeer. Continue reading →

Circa 1950: What real estate agents need to know about housing styles from the 1950s 

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Housing in the 1950s is characterized by homogeneous style and post-World War II sensibilities, affluence and family size. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Cir… Continue reading →

How to mix, match and mirror your client’s energy when things are not clicking

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Relationship-building and effective communication are key to connecting with your clients and serving them effectively. When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open. Continue reading →

Is your 2022 business plan holding up? Time for a reboot

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Building a business plan that doesn’t flex is not realistic in today’s market. Expert B.J. Sonderman has some motivational advice about changing your plan so that you can keep moving forward. Continue reading →

The secret to generating 33,000 listing video views for only $200

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Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading →

You are your brand: How I went from MMA fighter to award-winning Realtor

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Do you have what it takes to win in the rough-and-tumble world of real estate? Current team leader and former MMA champ Paul Domenech shares his story about how friends, family and hard work helped him build his brand and take his business from nothing… Continue reading →

Don’t leave money on the table: 3 tips for listing agents in a cooling market

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Lady luck has nothing to do with that stellar price that smart agents snag for their sellers. Listing expert Julie Busby offers sound advice on how she gets top dollar for her clients even in a cooling market. Continue reading →

7 strategies that separate the winners and losers in a shifting market

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Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading →

7 proven strategies to create referrals when your pipeline is frozen

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If your business feels frozen, it may be time to look for lead referral sources “upstream.” Expert Oliver Graf offers seven proven strategies to uncover referrals to boost your business right now when you need it most Continue reading →

Circa 1940: What real estate agents need to know about housing styles in the 1940s

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The 1940s saw a blend of influences and trends, driven in large part by the needs of a post-World War II nation. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Circa series. Continue reading →