Dear Marketing Mastermind: How can I raise my game?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: What are some of the game-changing things you can do to make your marketing and reputa… Continue reading

Luxury listings will now follow you around the web

The new product will allow brokerage and luxury listing platform Luxury Portfolio International to deliver targeted ads from the 50,000 properties it markets across the web. After someone views a property on Luxury Portfolio’s website, they’ll start se… Continue reading

WATCH: How to make the most of your advertising platform

Listen in to learn top strategies for advertising online and how to make the most of the platforms available to you from Nextdoor’s Lauren Nemeth, Zillow’s Curt Beardsley and Google’s Brian Dick onstage at Inman Connect New York. Continue reading

Homesnap has created the Instagram Stories of real estate

Homesnap has launched a new feature that lets agents create short, Instagram-esque posts about their listings, which can be then shared on social media. Continue reading

WATCH: What should be in your marketing toolbox?

What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools and apps? What do these things cost, and what are the advantages? Continue reading

How to make your buyers a hit with sellers

These days, sellers can find just about anything they want about buyers online, depending on how deep into that rabbit hole they want to go. It’s our job as agents to prepare our buyer clients for that situation. Here are tips that’ll help your buyers … Continue reading

The Real Word: What happens to agents using Contactually?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll take a look at the Compass acquisition of popular real estate customer relationship management platform Contactually. Continue reading