Tag Archives: marketing

Olympic backlash and brand pivots spotlight the power of perception

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Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

Class action accuses lender of unsolicited AI-generated cold calls

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A Michigan mortgage lender is facing a class action lawsuit alleging it used AI-generated, artificial-voice cold calls to pitch refinancing without consent. Continue reading →

Busy but broke: Where new agents waste their time

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Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track. Continue reading →

How the KISS principle works in a noisy real estate industry

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“Keeping it simple” is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention. Continue reading →

Rechat and Canva partner with new integration feature (EXCLUSIVE)

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With the integration, Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless. Continue reading →

90% of podcasts don’t last past 3 episodes. Here’s how to keep going

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New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast. Continue reading →

NAR Code of Ethics Articles and SOPs new agents overlook most

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You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it’s where your career begins, coach Darryl Davis writes. Continue reading →

How to capture massive share in today’s tough real estate market

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Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading →