Tag Archives: marketing

Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

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Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading →

Tap into the power of social media for authentic connections

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Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading →

Become a ‘knowledge broker’ as real estate turns the page

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In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes. Continue reading →

Why your lead sources are setting you up for failure

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The thing that’s killing your real estate business, coach Ricky Carruth writes, is the way you’ve been programmed to think about leads. Continue reading →

How to diversify your marketing as a luxury real estate brokerage 

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Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about staying flexible and open to meet (and exceed) the client’s changing expectations. Continue reading →

About to expire? How to hit reset on stale listings (and salty sellers)

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What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading →

Land id rolls out Land id Pro with real estate professionals in mind

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The company is reshuffling its product line in a bid to distinguish between tools that can assist with research on listings and larger-scale efforts that depend on Land id’s mapping technology. Continue reading →

Can you hear me now? 5 strategies for nailing listening appointments

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The National Association of Realtors’ commission settlement has been finalized, Carl Medford writes, so it’s more important than ever to listen carefully to homesellers’ concerns and questions. Continue reading →