Objection-handling scripts for the buyer representation agreement 

If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading

WATCH: Andy Florance takes aim at ‘Ziltorfin’ business tactics

CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers “bait and switch” business tactics as he addressed criticism about Homes.com’s astronomical website traffic growth during the la… Continue reading

Media startup Blended Sense rolls out partnership with NextHome

Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor’s 6,000-member network. Continue reading

Luxury Presence latest to unleash AI to automate lead capture

Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading

6 scripts agents need for a time such as this

Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment. Continue reading

WATCH: Robert Reffkin talks portals, agents, the NYC subway

In a recent appearance at Inman Connect New York, the Compass CEO discussed his company’s ongoing industry dominance and came out in favor of Homes.com in the portal wars. Continue reading

WATCH: Ryan Serhant on real estate’s innovation problem

At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react. Continue reading

Is your business on life support? Check the health of your database

Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup. Continue reading

The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading

7 spring pop-bys that’ll perk up your client relationships

Want to make real estate more fun for you and your clients? Check out Darryl Davis’ ideas for spring-themed gifts. Continue reading