Why my early social media posts flopped — and what finally worked

Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes. Continue reading

The no-budget phone strategy that attracts serious buyers instantly

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading

How this agent’s marathon mindset made him one of luxury real estate’s top earners

Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind. Continue reading

70% of digital transformations fail. The other 30% will redefine us

Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading

Here’s the real secret to increasing your lead conversion rates

If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes. Continue reading

When seeing is no longer believing, referrals matter more than ever

New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading

7 AI prompts that will help real estate agents win big in 2026

The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes. Continue reading