Tag Archives: marketing

What robot umpires teach real estate agents about their jobs

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Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm. Continue reading →

How to build your brand authority with other people’s audiences

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Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading →

The $168M secret: Why this broker leans on a 50 call per week rule

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On this episode of Real Estate Insiders Unfiltered, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010. Continue reading →

How agents can win the AI-driven holiday marketing season

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This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading →

15 tips, tricks and tools to add to your DIY home staging kit

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A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes. Continue reading →

Compass clues, ChatGPT listings, white-collar crime: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

7 lessons I learned from a fitness influencer about lead generation

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Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading →

How to help sellers prepare to list a tenant-occupied property

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Working with a tenant-occupied property may be more hands-on than others, Cara Ameer writes. Be prepared to pivot based on the circumstances at hand. Continue reading →

How buyer affordability education makes you the go-to agent

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Knowing DPA programs allows you to serve buyers where they are, solve problems others overlook and strengthen your reputation as the professional who makes homeownership possible. Continue reading →

How local outreach and community events build trust and client loyalty

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Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading →