CoStar takes portal war to YouTube, promises new platform

In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a “revolutionized” shopping experience ahead of Super Bowl Sunday. Continue reading

24 of the best listing lead ideas for 2024

Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
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Zillow’s Immerse app promises ‘jaw dropping’ 3D home tours

Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its “super app.” Continue reading

These 5 keys can make or break your email delivery

Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading

How Jeff Lobb navigates a career built on passion, innovation, family

In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder’s marketing philosophy and personal commitments. Continue reading

Does your ‘date-the-rate’ advice constitute deceptive advertising?

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water. Continue reading

Generation Jones is most likely to downsize next. Are you ready?

Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading

10 powerfully effective ChatGPT prompts for 2024

Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business and serve your clients at the highest level possible. Continue reading

‘It’s bulls@#$!’ — Glennda Baker on the authenticity of AI

Glennda Baker was called out on Instagram for her “talking head” style video content by a person who said the new way to share your brand is artificial intelligence-generated animations.  Continue reading

We’re on the cusp of something big: Zillow’s Samuelson on AI

While who’s responsible for the absence of a true end-to-end remains up for debate, four real estate and proptech executives found common ground on the fact that AI is “what’s next” for the industry at Inman Connect New York. Continue reading