Tag Archives: marketing

These up-to-the-minute marketing strategies are getting results now

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Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading →

How to leverage SEO, drive organic traffic and outrank the competition

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Think your website can’t compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results. Continue reading →

Location marketing goes plug-and-play with Local Logic’s latest

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Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called Neighborhood Wrap, delivered via APIs and SDKs. Continue reading →

Atllas’ model undercuts its best asset — its software: Tech Review

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Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading →

Try these 7 budget-friendly lead sources with no upfront fee

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In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading →

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

Building a lasting personal brand: What you need to know

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In this week’s Inman Access class, industry experts sit down to discuss personal branding, the importance of being authentic and proven strategies to level up your marketing game. Continue reading →

Energized by AI, brokerage leaders eye big tech spend in 2024: Triple-I

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Nearly 70 percent of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind. Continue reading →