Tag Archives: marketing

Your best year ever! 3 areas of focus and 21 strategies that pay

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Great agents do daily what good agents do occasionally. Let Jimmy Burgess walk you through 21 best marketing practices to grow your business. Continue reading →

Mauricio Umansky knows a thing or 2 about leveraging media coverage

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No matter how many years of real estate experience you have, thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients. Continue reading →

5 game-changing ways to harness AI for real estate marketing

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Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading →

And the trending interior design colors for 2023 are …

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Everything’s coming up roses in the design world, with many interior tastemakers leaning into corals, reds and berries to reflect their emphasis on bold colors inspired by nature. Continue reading →

3 Instagram alternatives so you never have to cold call again

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Whether you’ve always hated cold calling or never started in the first place, these ideas from social media strategist Michelle Berman-Mickel, will help you lead gen on Instagram instead. Continue reading →

5 effective prospecting strategies to take you beyond cold calling

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Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading →

Swag it out: Using on-demand printing to create your own merch

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Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business. Continue reading →

Am I too old to post on Instagram?

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Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading →

The agent’s guide to crafting a winning unique value proposition

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Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition. Continue reading →

SphereBuilder, another social media engine or something more? Tech Review

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SphereBuilder offers listing marketing, marketing analytics, ideas for improving your online presence and a host of features to produce and measure digital marketing. Continue reading →