Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading
Curious what your competition is consuming? Inman Service Editor Dani Vanderboegh rounds up the top trending topics, smart strategies and sage advice of the year as chosen by our readers. Continue reading
In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin. Continue reading
While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes. Continue reading
When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don’t chase growth — you attract it, broker Amy Stockberger writes. Continue reading
By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading
Airbnb challenged the commercial, along with ads that included a “desperate” and “confused” billboard near Airbnb’s headquarters in San Francisco. Continue reading
Airbnb challenged the commercial, along with ads that included a “desperate” and “confused” billboard near Airbnb’s headquarters in San Francisco. Continue reading
You don’t need to hustle harder this spring, broker-owner Amy Stockberger writes. You need to systematize smarter to develop repeat and referral real estate clients as the foundation of your business. Continue reading