The least effective way to brand your real estate business

In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading

Ideal clients only: 5 steps for finding your true calling (and niche)

Don’t fall into the “be everything to everyone” trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche. Continue reading

Be different. Be special. Be the expert your clients need now

Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading

3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Stand out: Master social media and be ‘super f*ing authentic’

At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market. Continue reading

The agent’s guide to crafting a winning unique value proposition

Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition. Continue reading

Do these 7 things to transform your life — and business — forever

The business of your dreams will be the result of the actions you take. Choose to do things today that your future self will thank you for. Continue reading

This 22-year-old agent did $16M in Year 1. Here’s how he did it

Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading

7 types of real estate agents this market will crush

The real estate market has changed, and there will be agents who will not survive the current market environment. Are you nimble enough to make the adjustments needed? Here’s a list of the types of real estate agents this market will crush and how to a… Continue reading

10 essential skills agents need to work with real estate investors

Real estate investors have a different perspective, and a different set of priorities, from traditional buyers and sellers, according to Clever’s Luke Babich. These 10 essential skills will help you cultivate and build successful relationships with rea… Continue reading