Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading
In a busy market full of smart consumers, you only have a short window to grab buyers’ attention and get them into your open house. Here are some crucial tips for getting buyers in the door and keeping them long enough to fall in love with the home. Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading
The basics of securing a home after an open house might seem obvious enough: After you’re sure the last buyer has walked out the front door, lock it! But so often we become complacent, and we can’t afford to. Here are a few helpful steps you can take t… Continue reading
The question has prompted a debate — including in a recent Facebook post with hundreds of comments — over how to safely welcome strangers into a property. Continue reading
Part of preparing for an open house is having the information buyers will request at the ready. Whether creating a show sheet, adding information to the listing website or preparing for in-person exchanges, know the answers to these six questions. Well… Continue reading
As a newbie agent, one of the best ways to get in the game is to host open houses for other agents. Here are a few tips that’ll help you avoid awkward situations and missteps along the way. Continue reading
If you’re not keeping track of every buyer who walks through the door of your listing for an open house or showing, you’re being irresponsible and unprofessional. Here’s why. Continue reading
Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both … Continue reading
A California real estate agent was about to take a potential homebuyer on a house tour when he noticed two men in masks running into a waiting car. Continue reading