You’re broke because you don’t track these 3 lead-gen metrics

When you start tracking these three lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle. Continue reading

What brokers can do about leaking profits and losing loyalty

The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend. Continue reading

27 performance metrics to start tracking this weekend

Not sure what challenges and opportunities are coming your way? Coach Darryl Davis provides the numbers to crunch so that you always know what’s going on in your real estate business. Continue reading

Why brokerages must own their data

When you think “data,” you probably think property (or listing) data. And that’s not entirely wrong, but it’s far from right. There are actually three main data pillars for a broker: property data, but also brokerage data and consumer data. Continue reading

How’s your office performing? Use Sisu’s data visualizations to keep track

Sisu visualizes agent and brokerage performance data for coaching, accountability and goal tracking. Continue reading