ChatGPT is great for simple tasks like writing property descriptions or marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant. Continue reading
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading
The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. Continue reading
In advance of her appearance at ICNY next week, Inman caught up with the chief executive to hear what’s next for the brokerage in 2025 and solicit her advice for first-time Connect attendees. Continue reading
Ahead of his appearance at Inman Connect New York in January, the CEO shared his thoughts on what industry players should be focusing on, updates at SERHANT. and his optimistic view of 2025. Continue reading
Inman On Tour will tap into the regional synergies and local affinities of their host cities allowing even more agents, brokers, and tech founders to learn, network with peers, and experience the magic of the Inman community. Continue reading
The brokerage exec shared details about his day-to-day at Elliman, thoughts on current industry challenges and how, despite popular opinion, an election year typically has very little impact on the market. Continue reading
Ahead of Inman Connect Austin on Oct. 9, the Florida-based Robert Slack team leader weighed in on the latest market challenges, training her agents on NAR’s rule changes and her plans for Texas. Continue reading
Like a car that was going 100 mph and has slowed down to 70 mph, Moreland Properties COO and broker of record says it’s “very healthy” that homes are taking a little longer to sell. Continue reading