Showcase your local expertise with email marketing

The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading

Research report: Brokerage-affiliated businesses

Being a real estate professional is an exercise in spinning many, many plates. Keeping track of the different components of a property deal is a key skill but having that ability may not save you — or your deal — in the end.
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Connect: Attendees share why you should be at ICNY in January

Read on for 13 reasons why you need to be at ICNY – straight from the words of our Connect alumni. Continue reading

Looking to build your repeat and referral business? Try this one simple exercise.

90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical… Continue reading

Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. Continue reading

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading

To get rich in real estate, you have to understand 1 simple reality

Most salary surveys will tell you that the average salary for a real estate agent in the U.S. is just $40,000 a year. Continue reading

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading

See you in court! 10 ways agents typically get slapped with lawsuits

Even a slight mistake could end up costing a lot of money, a lot of stress and, worst of all, tarnish your reputation. Continue reading