How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

5 secrets behind my best sales year yet, despite the market slowdown

Top-producing agent Mary Bonham believes that no matter what the market renders, there are key actions we can take as Realtors that’ll improve our business. Continue reading

Ramping up referral business is more important than ever in 2023

Economic uncertainty is putting pressure on real estate agents’ databases. Hot leads have simmered, and suddenly business is harder to come by. That’s why referrals are more valuable than ever. Continue reading

On a budget? 10 lead sources with no upfront costs

If you’re looking for a way to keep your upfront costs down but still have a steady flow of leads coming into your business, Jimmy Burgess recommends these companies. Continue reading

Corcoran Group and Savills expand relationship to encompass Miami

Corcoran Group agents in Miami can now refer clients to the London-based Savills’ global network and vice versa, allowing access to buyers and sellers in more than 70 countries. Continue reading

Corcoran Group and Savills expand relationship to encompass Miami

Corcoran Group agents in Miami can now refer clients to the London-based Savills’ global network and vice versa, allowing access to buyers and sellers in more than 70 countries. Continue reading

11 pop-by ideas that will make your clients fall in love with you all over again

Although many other agents refer to them as stop-bys or pop-bys, Darryl Davis calls these SMILE stops. These are one of the most fun-filled self-promotion ideas that any agent can use, no matter how long they have been in the business.  Continue reading

‘Do the right thing’: Jade Mills on $100M deals, downturns and more

The broker and president of Jade Mills Estates at Coldwell Banker in Beverly Hills revealed the secrets to her success and offered advice to new agents, luxury agents and everyone in between. Continue reading

No regrets! 7 things top agents wish they did sooner

Jimmy Burgess asked thousands of top-producing agents what they wish they’d done sooner in their careers. Here are the top seven things they regret putting off. Continue reading

Here’s why video is one of the best lead generation strategies today

As the market shifts, agents need to reconnect to the fundamentals of their business, agents said at Inman Connect — and leverage video in any and every way. Continue reading