Tag Archives: referrals

Stop chasing leads: How ‘boring’ built this $750M brokerage

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On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90 percent), high-referral brokerage of 148 agents. Continue reading →

Stop chasing leads: How ‘boring’ built this $750M brokerage

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On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90 percent), high-referral brokerage of 148 agents. Continue reading →

Momentum is no accident: Smart agents leverage these 2026 trends

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Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes. Continue reading →

Why this Atlanta real estate broker trademarked his systems

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From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading →

New year. Now what? How to turn Q4 planning into a January pipeline

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Aligning your goals and implementing the changes you’ve identified can make all the difference as you move your business into 2026, Lori Muller writes. Continue reading →

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

When seeing is no longer believing, referrals matter more than ever

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New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading →

EXp CEO Leo Pareja: We aren’t waiting for NAR on referrals

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EXp rolled out updated referral disclosure forms on Monday. “Are we waiting for some third-party body that we’re members of to have our back? As we learned, I’d rather be safe than sorry,” Pareja said. Continue reading →

After failed NAR vote, brokerages beef up referral disclosures

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After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own. Continue reading →

California Association of Realtors leans into referral fee transparency

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CAR issued a statement broadly in support of referral fee disclosure just days after NAR voted against expanding disclosure requirements. Continue reading →