Don’t sleep on Google: 7 steps to get more 2026 recommendations

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading

Want to own your market online? How a top eXp team leader nabbed a coveted city domain name

Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading

How to choose real estate tech without wasting time (or budget)

Looking for new tech partners? Here are the tips you’ll need, the questions to ask and the red flags to watch for before you sign on the dotted line from broker-owner Jessica Souza. Continue reading

How AI is transforming the role of real estate reviews

While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading

5 ways to gather client feedback to drive improvement and innovation

We all want to grow and improve our services, The Agency’s Rainy Hake Austin writes, and getting feedback is the first step in doing that. Continue reading

The freshest business trends agents need to recognize in 2024

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends, Jimmy Burgess writes, you’ll separate yourself from your competition like never before. Continue reading

Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

Bored with your Facebook feed? 7 ways to jazz it up

Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading

The agent’s guide to testimonials and reviews

Word of mouth (the digital kind) comes from online feedback in the form of reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones. Continue reading