Video app OneDay raises $19M shortly after entering apartment industry

OneDay, a company that helps senior care facilities, funeral homes and apartment communities create marketing videos, announced in a press release the closing of $19 million in Series B funding. Continue reading

New Fannie Mae rule may help renters qualify for a mortgage

Would-be homebuyers with thin credit files will have a better chance of getting approved for a mortgage if they’ve been paying their rent consistently, thanks to changes to Fannie Mae’s automated underwriting system taking effect next month. Continue reading

Virtual brokerage Real sees significant revenue growth in Q2

The company also saw its agent count grow to 2,451, up 126 percent year over year, according to earnings figures released Tuesday. Continue reading

IBuyers are paying above market — and reselling for more: Mike DelPrete

Home prices are rising across the U.S., and iBuyers, led by Opendoor, Zillow and Offerpad, are paying record-high, above market values for the homes they’re buying, but they’re also reselling them for more money than ever before. Continue reading

Engel & Völkers brings simplicity to luxury in new marketing campaign

Titled “Live Your Luxury,” the campaign showcases the “simple, yet personal luxuries” that come with owning a home by highlighting everyday moments that serve as little treasures. Continue reading

Industry vet Russ Cofano signs on as real estate marketing startup CEO

Industry veteran Russ Cofano, who has previously served in top spots at both eXp World Holdings and Real, has joined real estate marketing firm Collabra Technology as its chief executive officer. Continue reading

The virtual staging advantages even naysayers can’t deny

COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading

How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading