3 ways this brokerage implements AI to improve operations

AI isn’t about replacing people, Kate Hulbert writes. It’s about reducing friction, improving consistency and allowing your team to spend time on high-value work. Continue reading

Washington agent sues Zillow for alleged mortgage steering

Another class-action lawsuit, this time from a Washington state real estate agent, has accused Zillow of illegally steering business to Zillow Home Loans. Continue reading

Farming isn’t dead. Here are 5 strategies that work in 2026

Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading

NAR vows to make sure ‘every dollar is justified’

The National Association of Realtors released its 2025 Annual Report on Tuesday, which reflected on industry pressure points and how NAR is refocusing on helping Realtors “thrive in their day-to-day businesses.” Continue reading

Sellers outnumber buyers as home prices barely inch up

There were roughly 47 percent more homesellers than buyers in the market in December as home prices ticked up by just 2.2 percent year over year, according to new data from Redfin. Continue reading

How strict are the MLSs? Here’s how Compass saw it

As it geared up to fight for rules that were favorable to its private listings strategy, Compass set out to understand where hundreds of MLSs stood — and to create a 1-to-5 ranking system. Continue reading

When it comes to private listings, choice isn’t the same as freedom

Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes. Continue reading

Homebuyers don’t need motivation. They need leadership

If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading

Relationships before Reels: Why real estate still runs on connection

At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table. Continue reading

State government wades into the private listing fight: The Download

The debate around public vs. private listings is moving from dueling op-eds to the Washington statehouse with a new bill seeking to limit the practice. Continue reading