Gary Keller’s bleak 2025 housing market forecast: The Download

This week at Keller Williams’ Family Reunion, Gary Keller forecast significant market headwinds in 2025. How can you prepare — and flourish — no matter what happens next? Continue reading

Top 5 homeseller objections (and how to overcome them)

There’s a lot of information out there, and your sellers may be struggling to make sense of the market. Darryl Davis offers ideas for talking clients through their biggest objections and helping them make the right decisions. Continue reading

How to deal with a ‘Listing Impossible’

Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading

3 scripts for handling the ever-popular pricing objection

When a potential seller says, “We have to net X from our sale,” do you know exactly how to respond? Below are three scripts to help you overcome this and other common pricing objections to price the property right. Continue reading