Who is your client? 4 personality types to watch for

Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading

Naming your team? Here’s why it’s crucial to get it right the first time

Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading

How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading

How to become the team that attracts top talent

Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading

Get top talent: 8 tips for creating a solid recruiting plan for your team

Finding talent for your team isn’t a one-and-done thing. Instead, it’s a continuous process. Team leaders must have a plan in place and implement a multitude of ideas. Here are my top eight tips for recruiting and growing your team. Continue reading

10 tips that can save your business’ online reputation

As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading

Click, click, sign: How to avoid digital signature pitfalls

In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns and questions. For example, are your clients actually reading the documents before signing them? Are they secure? Here’s what you should know. Continue reading

Freshening up a listing? 14 ways to boost a home’s buyer appeal

Details matter, especially when you consider just how much buyers are shelling out for their dream home. So, here are some must-do changes, fixes and upgrades sellers should spend some time addressing before putting their home on the market. Continue reading

Hit replay! 6 marketers who are building communities and their brands

We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content.  Continue reading

Inman Top 5: The biggest stories of the week Sept. 4-10, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading