People will remember your profile sometimes more often than they will remember your name if you do it right. Marketing expert Michelle Berman shows us how color can impact your brand and your audience engagement. Continue reading
Inman’s inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast and a team under her belt, she lives and breathes it in 2023. Continue reading
To help you avoid mistakes that will hamper your growth and damage your online presence, social media expert Katie Lance lays out the most common marketing myths and why they’re wrong.
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While gathering leads is certainly the goal, the best ones will come to those agents who leverage Real’s connectivity to each other, and who remain active in curating relevant market content. Continue reading
When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading
Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence. Continue reading
Agents shared the biggest “green flags” they find in good leaders and skills associated with emotional intelligence dominated responses. When leaders exhibit these qualities, team members are more likely to feel engaged, motivated and valued, leading t… Continue reading
Whether you are a real estate enthusiast, an aspiring homeowner or simply in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed. Continue reading
Trying to figure out how to use AI without creating generic-sounding content? Social media expert Michelle Berman-Mikel shares three ways that you can use ChatGPT for Instagram without automating yourself out of personal connections. Continue reading
By avoiding common rookie mistakes, new real estate agents can set themselves up for success and establish a positive reputation in the industry. Continue reading