Marketing content manager Aryeo raises $3.65M

Aryeo, the 2021 class member of NAR’s REACH program, started in real estate photography before graduating to the greater need of helping agents control their data and content. Continue reading

NAR elects new leaders, approves budget and more

The National Association of Realtors’ board of directors held their biannual meeting Friday on the last day of the trade group’s midyear conference, the Realtors Legislative Meetings. Continue reading

8 strategies to get more leads — and sell more real estate

With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies. Continue reading

Think before you post! The line between funny and unprofessional isn’t so fine

The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it’s also rife with danger. Here’s why you should think before you post. Continue reading

7 things new agents should do every day for a year

New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success. Continue reading

Cut through the noise! Video marketing strategies that work in 2021

Do you have a video strategy? If not, now’s the time to craft a video marketing plan. Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition. Continue reading

Want to level up your marketing? Here’s how tech can help

By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams. Continue reading

The Real Word: How does climate change affect the housing market?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading

Keep in touch! 7 effective ways to maintain past-client relationships

Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don’t forget you and choose to use you again next time they need an agent. Here are a few ways to maint… Continue reading