Tag Archives: Social Media

Why Opendoor is suddenly lighting up real estate social media

By | | Uncategorized
Comments Off on Why Opendoor is suddenly lighting up real estate social media

Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content. Continue reading →

From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy

By | | Uncategorized
Comments Off on From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy

From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
Continue reading →

How this broker consistently dominates his market while running a 1,500-agent affiliate

By | | Uncategorized
Comments Off on How this broker consistently dominates his market while running a 1,500-agent affiliate

Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and maintaining a deep knowledge of his local market have helped him succeed in sales while leading a substantial affiliate across several states. Continue reading →

Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

By | | Uncategorized
Comments Off on Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading →

How to know when a new digital platform is worth your attention 

By | | Uncategorized
Comments Off on How to know when a new digital platform is worth your attention 

Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions. Continue reading →

TikTok, Meta, local businesses — accountability pressure builds

By | | Uncategorized
Comments Off on TikTok, Meta, local businesses — accountability pressure builds

A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. Continue reading →

560 deals and $400M later: How this team leader found his grit

By | | Uncategorized
Comments Off on 560 deals and $400M later: How this team leader found his grit

In this episode, Power Real Estate Group’s Jeffery Mcgonigle shares how he went from new agent crying in his car to leading one of the most productive teams in California with 160 agents. Continue reading →

Here’s what 11M views on Threads taught me about lead generation

By | | Uncategorized
Comments Off on Here’s what 11M views on Threads taught me about lead generation

A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading →

Financial advisor debunks TikTok ‘finfluencer’ advice

By | | Uncategorized
Comments Off on Financial advisor debunks TikTok ‘finfluencer’ advice

That viral tax hack might tank your business, CFP Amanda Neely writes. Here’s how to tell the difference between entertainment and actual financial guidance and why your follower count won’t save you. Continue reading →

Social media for the rest of us: A pragmatist’s view for agents

By | | Uncategorized
Comments Off on Social media for the rest of us: A pragmatist’s view for agents

Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading →