Tag Archives: Social Media

Ready to kill your brand and your lead gen? Take private listings

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The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading →

The internet says agents are doomed (again). Here’s what’s actually happening

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A debate on X claims AI and platforms like Opendoor could replace real estate agents. Industry leaders say the reality is far more complicated. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

The real story of the MLS, and why fragmentation will hurt us all

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In this episode, Leigh Brown gets candid about MLS fragmentation, cooperation and why understanding real estate history matters more than ever. Continue reading →

How I turn everyday market knowledge into scroll-stopping social content

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Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

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Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

Arizona family wins Redfin’s $1M home in digital scavenger hunt

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An Arizona man, his wife and their 7-month-old daughter have become winners of Redfin’s Great American Home Search, a contest to locate and win a $1 million home, which Redfin launched on Super Bowl Sunday. Continue reading →

How the KISS principle works in a noisy real estate industry

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“Keeping it simple” is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention. Continue reading →

Stuck in a rut? Pros urge agents to do lead gen with a human touch

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With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →